20 January 2013
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Pros and Cons of Offering Freebies to Your Newsletter Subscribers

If you have an email list, or are planning to start one, you have to consider whether or not to offer people a free gift as an incentive to subscribe. This is a common practice, and one that has been used ever since email marketing began. Is it still effective, though? In this article, we’ll […]

5 January 2013
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8 Tips For a Successful Email Marketing Campaign

Email marketing continues to be one of the most successful business models for online marketers. There are, however, many factors that can determine whether an email campaign succeeds wildly or falls flat. Remember that you are competing with lots of other emails to get your prospect’s attention, so you have to do everything right. The […]